22 – Trucks, Mods, and Lifestyle Branding

Start Podcast Episode 22 Adrenaline Offroad Founder Mitchel Matthews

22 – Trucks, Mods, and Lifestyle Branding

A Conversation with Mitchel Matthews of Adrenaline Offroad

This week on Start Podcast, host Margaux Miller speaks with Mitchel Matthews, Founder of Adrenaline Offroad – started in 2017 as a mods and accessories start-up for truck enthusiasts, and since turned into a full-fledged ecommerce and lifestyle business. In this episode, Adrenaline Offroad’s founder provides tips for growing a YouTube audience and navigating eCommerce sales versus being a lifestyle business. Mitchel offers advice on how to set goals and how to attack digital marketing for start-ups. If you are looking to grow your own lifestyle business focused on a niche industry or if you just love trucks and mods and want to get to know Mitchel Matthews – be sure to check out this episode! Listen to the full episode now on Spotify, Apple Podcasts, Google Play, or your favorite podcast platform. Or jump back to our homepage to listen here: www.startpodcast.ca.  
    In This Episode, You Will Learn:
  • 0:26 to 4:43                 The Story of Adrenaline Offroad
  • 4:44 to 7:26                 Starting a Business at 19 Yrs Old
  • 7:27 to 8:46                 eCommerce Sales vs. Lifestyle Business on YouTube
  • 8:47 to 10:49               How to Succeed on YouTube
  • 10:50 to 13:37             How to Navigate Partnerships and Suppliers
  • 13:48 to 17:09             Selling from Canada to the US – Online vs. Wholesale
  • 17:10 to 18:48             Buying from China During Covid-19
  • 19:45 to 21:40             Speed Round
  • 23:00 to 25:00            Keeping It Real in Customer Service
  • 25:05 to 27:18             Mental Health in Business – Focus on Your Goals
  • 27:19 to 31:13              High School vs Entrepreneurial Education
  • 31:14 to 33:27              How to Set Goals and Keep Learning
  • 34:40 to 37:10             Digital Marketing Tips
  • 39:30 to 41:56             Resources from Mitchel and How to Get in Touch
 
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