23 – Finding Your Place in a Niche Industry, XR and VR

Flipside XR Inc. on Start Podcast

23 – Finding Your Place in a Niche Industry, XR and VR

A Conversation with Lesley Klassen and John Luxford of Flipside XR Inc.

This week on Start Podcast, host Margaux Miller interviews Lesley Klassen and John Luxford, Co-Founders of Flipside XR Inc. (once called The Campfire Union), a real-time animation and XR broadcast company – and creators of Flipside Studio, a virtual production software for animation companies. Think of it as a television studio inside of virtual reality that is used to make animated content. Flipside’s founders talk about choosing to work in a niche industry, difficulties raising capital, and managing team emotions using VR. Lesley and John share their story of almost being acquired by one of tech’s Big 5, as well as what it is like to work with major brands like VR headset manufacturer Oculus. If you are a tech start-up hoping to catch the attention of tech giants, then don’t miss this episode! Listen to the full episode now on Spotify, Apple Podcasts, Google Play, or your favorite podcast platform. Or jump back to our homepage to listen here: www.startpodcast.ca.

  In This Episode, You Will Learn:
  • 0:28 to 8:45                 The Story of Flipside
  • 8:46 to 11:39               How to Work with Big Tech Companies
  • 11:40 to 14:20             Creating Accessible Technology
  • 14:21 to 19:06             Working in a Niche Industry – VR Animation Explained
  • 19:15 to 24:13             Raising Capital – Why They Failed
  • 24:14 to 28:54             Almost Being Bought by One of the Big 5
  • 29:00 to 31:23             SPEED ROUND
  • 31:42 to 34:06             Covid-19 Effects on XR / VR Market
  • 34:07 to 39:54             Mental Health & Managing Emotions Using VR
  • 39:55 to 45:17             Start-Up Competitions and Manitoba Support Agencies
  • 45:18 to 52:40             The Future of Flipside and Their Recommended Resources
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