This week on Start Podcast, host Margaux Miller speaks with Mitchel Matthews, Founder of Adrenaline Offroad – started in 2017 as a mods and accessories start-up for truck enthusiasts, and since turned into a full-fledged ecommerce and lifestyle business.
In this episode, Adrenaline Offroad’s founder provides tips for growing a YouTube audience and navigating eCommerce sales versus being a lifestyle business. Mitchel offers advice on how to set goals and how to attack digital marketing for start-ups.
If you are looking to grow your own lifestyle business focused on a niche industry or if you just love trucks and mods and want to get to know Mitchel Matthews – be sure to check out this episode!
Subscribe to Start Canada Podcast on Spotify, Apple Podcasts, Google Play, YouTube, or wherever you listen.
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In This Episode, You Will Learn:
0:26 to 4:43 The Story of Adrenaline Offroad
4:44 to 7:26 Starting a Business at 19 Yrs Old
7:27 to 8:46 eCommerce Sales vs. Lifestyle Business on YouTube
8:47 to 10:49 How to Succeed on YouTube
10:50 to 13:37 How to Navigate Partnerships and Suppliers
13:48 to 17:09 Selling from Canada to the US – Online vs. Wholesale
17:10 to 18:48 Buying from China During Covid-19
19:45 to 21:40 Speed Round
23:00 to 25:00 Keeping It Real in Customer Service
25:05 to 27:18 Mental Health in Business – Focus on Your Goals
27:19 to 31:13 High School vs Entrepreneurial Education
31:14 to 33:27 How to Set Goals and Keep Learning
34:40 to 37:10 Digital Marketing Tips
39:30 to 41:56 Resources from Mitchel and How to Get in Touch
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Follow Adrenaline Offroad – And Let Them Know What You Learned From This Episode:
- adrenalineoffroadoutfitters.com
- Instagram @AdrenalineOffroadOutfitters and @TheMitchelMatthews
- Facebook @AdrenalineOffroadOutfitters
- YouTube @MitchelMatthews
Follow Start Podcast – And Share What You Learned From This Episode:
- Facebook: @StartCanadaPodcast
- Instagram: @StartCanadaPodcast
- LinkedIn: @StartCanadaPodcast
- YouTube: @StartCanadaPodcast
- Twitter: @MargauxAMiller
Find Your Start – Episode Resources:
- Book: Rich Dad Poor Dad by Robert T. Kiyosaki
- Book: Think and Grow Rich by Napoleon Hill
- Video Summary of Think and Grow Rich
- Book: The Secret of the Ages by Robert Collier