In this Pilot Episode of the Start Podcast, the Millers speak with Alex Drysdale, founder of Crik Nutrition, about what it’s like to create a new health-industry consumable product – an insect-based protein powder. They discuss the power of researching your industry, finding supporters, and trusting your intuition. When marketing your startup, Alex discusses how to capitalize on a newsworthy item and ensure you use intent in your messaging.

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